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End of the Low Rise Era?

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Looks Like It's Not a Safe Neighborhood
Low rise jeans are probably the defining trend of the last six years. They kept getting lower and lower and very few were the girls like the one pictured who had them hugging their hips in an attractive way. Exposed belly has lately become rare and the jeans worked correctly only with a proper belt and a camisole that came right to it and magically stayed put. The worst aspects of this trend were of course bending over and the thong that creeps out over the tops of the jeans - and - not mentioned previously - the "mushroom top."

Newsweek has declared the trend over. I guess it must be then. Woe to the girl two years from now wearing low rise jeans. She may look like those girls who still wear their black square toed boots. 

Women who are too modest, too big—or maybe too tasteful—to wear pants that barely cover their pubic bone say they welcome the change. The new cut, called midrise, ends about two fingers below the navel and has a waistband that rests two thirds of the way between the hip and the smallest part of the waist. The Gap, which launched its own version of the midrise this season, called "Boy Cut," says they're already a hit. "They're flying off the shelves," reports Gap spokeswoman Kate Molinari. Levi's is introducing a new line of midrise jeans this fall. - Peg Tyre

The problem I have with articles like these is that they too often read like a kind of elevated advertisement. Is Newsweek reporting on a trend or are they pimping one?

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  • Source
    Source: Jeans Rising
    ndy Stern, a life coach from Durango, Colo., likes the look of low-rise jeans. But the trim 34-year-old couldn't imagine leaving the house with her midsection exposed. And forget the so-called whale tail, when the top of a woman's thong is exposed in the back. "That's just tacky!" she says. For the past five years, though, low-rise jeans were just about the only style she could find. So Stern hung on to her well-worn favorites—purchased at Old Navy before waistlines plunged—and hoped for times t

Reader Comments (1)

I recently read a piece by someone who had worked for years for Mens Warehouse and he confirms your suspicions: the articles which appear in style sections of papers & mags are simply press releases.
3/22/2006 04:30 PM | Unregistered CommenterVictoria

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